Capital for Counsel is a Dallas-based nonprofit supporting young adults' financial and healthcare needs by funding their mental health counseling.
When designing the logo, our goal was to resonate with both of Capital for Counsel’s key audiences: the donors and the recipients. The infinity-like symbol, crafted from the nonprofit's initials, represents the seamless exchange of giving and receiving—reflecting the ongoing cycle of support. The calming blue palette was chosen to evoke a sense of tranquility and trust. For typography, we opted for a timeless, clean style to maintain clarity and avoid unnecessary complexity, ensuring the design feels approachable and accessible.