Cardinal Counseling is a North Carolina-based practice specializing in Couples Counseling and Anxiety. 

Emily's main request was that we include a cardinal in her branding, as it was her grandmother's favorite omen. Since her practice mainly focuses on couples, we rotated the heart, symbolizing struggle in a relationship, as well as a cardinal's head.  Her color palette is a mix of vibrant, welcoming, warm colors and grounded colors. For typography, we paired a romantic serif with a clean and classic sans serif. We also included a script accent font that had a sketched-vibe to add a more personal, casual touch.