New Leaf Therapy is a Dallas-based counseling practice dedicated to improving the lives of children, adolescents, young adults, and families through innovative evidence-based cognitive behavioral treatments.

When designing the New Leaf Therapy brand, we took a playful yet sophisticated approach. The icons are inspired by different emotions, each designed to have an organic, playful shape. Children's therapy revolves a lot around activities such as art, music, and playing which led to a color palette of vibrant colors.